They Have the Money: A Simple Equation for Keeping Your Customers is an essential tool for any service-oriented business. With advice, stories and exercises to use in your business, Mike McKinley’s book will help you succeed in getting customers to:
- Remain with your business, preferring you to your competition, every time.
- Return to your business, to give you ore opportunities to serve them.
- Refer their friends, creating growth through positive word-of-mouth.
With clear examples and easily understood explanations, Mike McKinley will lead you through the simple formulas that can help you better serve your customers – and enjoy greater customer loyalty and profits.
They Have the Money: A Simple Equation for Keeping Your Customers will help you:
- Add value to every transaction.
- Subtract anything that detracts from customer satisfaction.
- Divide encounters with customers into segments that help them buy – happily.
- Multiply customers’ surprise at how well they’ve been treated.
Mike McKinley draws on his lifetime of leading companies, working with businesses, and being a customer to help you and your business grow and succeed.
